The main point of validation that needs to be checked is whether a customer would buy a product on the platform or a farmer would post announcements.

In order to do this, the application needs to reach the hands of different users. The best candidates that were chosen for this validation are part people that have helped with feedback during the business validation process and part people who have never seen the application in order to get a fresh glimpse upon the logic.

We have held 6 different interviewing sessions that were recorded and documented in order to get further improvement feedback and decide whether they would be willing to use the application in a way that would generate revenue for the business.


These interviewing sessions consisted of people browsing the application with the presence of a team member who asked different questions in order to get as many insights as possible.

At first the business ideas and goals were discussed, leaving the interviewed person to freely browse while the team member spoke about the functionalities.

At the end the individual would be asked if he would contribute financially to the project as a sponsor or would like to buy from the site. Also respecting the principles from "The Mom Test", the person was asked to remember situations where this application would have been useful and imagine if this would solve his or her problems.

The videos documenting the interviews are available on Agro Google Drive, by clicking this button:

What are people saying?

“The physical marketplace system is rigged. This would be helpful, giving me opportunities.”

“I am too exhausted from my work. I would love to have an application like this in order not to go to a marketplace.”

“Having bio goods so close would improve my diet and ultimately my life all together.”

“Do you guys need help in developing this? I would be glad to take part in this as it would help a lot of people I know.”

The main insights that were extracted during these interviews

- The application has a lot of room for growth, the design being rudimentary
- People were enthusiastic about the idea, imagining what this business could become
- Some flows were a little bit confusing
- More features need to be developed in order to fit the customer needs
- There wasn't a lot of trust given to the business, considering the MVP design, but the application solves most of the customer needs

Final conclusion

People were enthusiastic about the idea, and with a full product their trust can be won over, but at this stage we can consider the results to be mixed, due to the project being just an MVP.
Considering all of this there were people who were enthusiastic enough to want to buy, use this kind of application or even sponsor us.