Size of target market (food e-commerce) $198 million in 2024
CAGR: 13.2% (very good growth)

Market Share sub-categories:

Fresh Produce (Fruits and Vegetables)
• Estimated Market Size: €60 million to €70 million
Dairy Products (Milk, Yogurt, Cheese, Plant-Based Alternatives)
• Estimated Market Size: €35 million to €45 million.
Packaged and Processed Foods (Cereals, Grains, Snacks, Ready-to-Eat Meals)
• Estimated Market Size: €20 million to €25 million.
Beverages (Organic Juices, Teas, Non-Alcoholic Drinks)
• Estimated Market Size: €15 million to €20 million.

Most important is fresh produce, meaning we got an edge on our startup.

We identified 7 main competitors that have a similar idea to Agro and described them below.
There might have been competitors that were left undiscovered, but Agro should not have more than 10-12 competitors.

Freshful -> $56.5 million
Freshful is a leading Romanian online grocery platform offering fresh, organic, and locally sourced products. Known for its wide selection of fruits, vegetables, dairy, and meats, it provides convenient delivery services for health-conscious consumers. In 2023, Freshful generated $56.5 million.

Bringo -> $12.5 million
Bringo is a Romanian online grocery delivery platform, focusing on offering a wide range of fresh food products directly to consumers. It operates in several Romanian cities, providing services for groceries, fresh produce, and household goods with fast delivery. Bringo partners with major retail chains and local stores to ensure a wide selection for its users. In 2023, it reported a turnover of over $12.5 million USD.

Sezamo -> $7.8 million
Sezamo is a Romanian online grocery platform offering a wide range of fresh, organic, and locally sourced food products. It specializes in delivering groceries, including fruits, vegetables, dairy, meats, and packaged goods, directly to consumers' doors. The platform emphasizes sustainability and convenience, catering to health-conscious shoppers looking for high-quality, organic options. In 2023, Sezamo generated around $7.8 million USD in revenue, positioning itself as a growing competitor in Romania's food eCommerce market.

OLX -> $217 million (internationally)
OLX is a leading online classifieds platform in Romania, allowing users to buy and sell a wide range of goods and services, from electronics to real estate and even food items. While OLX is not specifically focused on groceries, it serves as a marketplace for local sellers, including farmers and small producers, who may offer fresh or organic food. In 2023, OLX continued to dominate the Romanian classifieds market with millions of monthly visitors, leveraging its freemium model to facilitate connections between buyers and sellers. It remains one of the most popular eCommerce platforms in Romania.

Nod Verde -> $247.000
Nod Verde is a Romanian platform connecting local farmers with consumers, focusing on fresh, organic products. It serves both individual buyers and the foodservice industry (HoReCa), promoting local ingredients in restaurants. Nod Verde's product range includes vegetables, fruits, dairy, meats and artisanal goods, emphasizing sustainability and community support.

PlatFerma -> really low (inactive)
PlatFerma is a platform designed to connect consumers with Romanian farmers offering natural, healthy, and local food products. It showcases farms and production methods, allowing people to discover and purchase food directly from farmers across the country. By focusing on organic and traditional agriculture, PlatFerma supports both small-scale and established farms. It acts as a virtual marketplace, making it easier for food enthusiasts to access high-quality, locally grown products, and promotes transparency in food production. This platform aims to strengthen the link between rural producers and urban consumers.

Mall Țărănesc -> really low
Mall Țărănesc is an online platform dedicated to promoting Romanian local producers and their traditional products. The platform connects consumers with farmers, artisans, and small businesses, offering a wide variety of products, from fresh food like fruits, vegetables, meat, and dairy to handcrafted goods such as pottery, textiles, and cosmetics. By registering, local producers can showcase their offerings, while customers can easily purchase these goods online. Malltaranesc also promotes the values of local traditions, helping to preserve Romanian craftsmanship while fostering sustainable, local consumption.

First we need to estimate the potential cash flow from an individual:

Consumer:
A consumer spends around 160 EUR / month for groceries.
Let's say an Agro consumer will spend 20% of 160 EUR on Agro products: 32 EUR.
From that Agro will take a commission of 10% : 3.2 EUR.
Let's say the consumer orders 2 times per month, so there will be a transport tax: 10 EUR.
Agro will aim to take 50% of that: 5 EUR.
Total consumer cash flow per month: 8.2 EUR.

Producer:
A producer who chooses announcement promotions will spend around 20 EUR / month.
A producer who chooses ANPC guidance will spend once 20 EUR.

Yearly drilldown:

Year 1:
Consumers: 100
Producers: 10

Total Consumer Cashflow for year 1: 100 * 8.2 * 12 = 9.840 EUR
Total Producers Cashflow for year 1:
10% will seek promotion: 1* 20 * 12 = 240 EUR
20% will seek ANPC guidance: 2 * 20 = 40 EUR
Total producers: 280 EUR

Total Year 1: 10.120 EUR


Year 2:
Consumers: 500
Producers: 50

Total Consumer Cashflow for year 2: 500 * 8.2 * 12 = 49.200 EUR
Total Producers Cashflow for year 2:
10% will seek promotion: 5 * 20 * 12 = 1.200 EUR
20% will seek ANPC guidance: 10 * 20 = 200 EUR
Total producers: 1400 EUR

Total Year 2: 50.600 EUR


Year 3:
Consumers: 1500
Producers: 150

Total Consumer Cashflow for year 3: 1500 * 8.2 * 12 = 147.600 EUR
Total Producers Cashflow for year 3:
10% will seek promotion: 15 * 20 * 12 = 3.600 EUR
20% will seek ANPC guidance: 30 * 20 = 600 EUR
Total producers: 4.200 EUR

Total Year 3: 151.800 EUR


Year 4:
Consumers: 6000
Producers: 300

Total Consumer Cashflow for year 4: 6000 * 8.2 * 12 = 590.400 EUR
Total Producers Cashflow for year 4:
10% will seek promotion: 30 * 20 * 12 = 7.200 EUR
20% will seek ANPC guidance: 60 * 20 = 1.200 EUR
Total producers: 8.400 EUR

Total Year 4: 598.800 EUR


Year 5:
Consumers: 15000
Producers: 500

Total Consumer Cashflow for year 5: 6000 * 8.2 * 12 = 1.476.000 EUR
Total Producers Cashflow for year 5:
10% will seek promotion: 50 * 20 * 12 = 12.000 EUR
20% will seek ANPC guidance: 100 * 20 = 2.000 EUR
Total producers: 14.000 EUR

Total Year 5: 1.490.000 EUR

CAGR Total Market value annually: 13.2%

Agro Projected Growth

Agro Projected Market Cap